For the last 2 months we've been working with AMV Live, the Experiential Events division of renowned Ad agency AMV BBDO on the new YouTube campaign 'More Than Just Viewers'.
For this campaign we edited around 40 videos of content for their 'pods' which have been specially built for this brand activation, and will be located in various locations throughout the UK over the next 3 weeks. The lovely shiny red pods are large enough for 3 or 4 people to enter at a time and once inside they will find a large TV screen playing an explainer video of a YouTube challenge that they then have to complete. The challenges include the 'Whisper Challenge', 'Accent Challenge', 'Tongue Twister Challenge'... and so on (there are 6 in total). After the videos have played, the screen will display a 60 second countdown timer (that we made) and a camera will switch on to record the challengers taking part themselves!!
The recordings of the people in the pods will be sent to us at Blondot in real-time for us to censor out any obscenities and re-upload them instantly to a dedicated YouTube channel for the campaign!
We'll also be producing compilation videos every day, showcasing all of the best bits from each location. It's going to be a VERY busy few weeks but it'll also be so funny watching everyone attempt these challenges and choosing the best bits for their highlights!!!!
For more info on this campaign: https://www.campaignlive.co.uk/article/youtube-launches-more-just-viewers-campaign-woo-uk-ad-industry/1449293